Privacy Policy

OVERVIEW

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from desert-rose.co.uk (the “Site”).

PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS
If you are a UK resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.


Additionally, if you are a UK resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

CHANGES TO OUR PRIVACY POLICY

We may change this Privacy Policy as we may deem necessary from time to time, or as may be required by law. Any changes will be immediately posted on Our Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Site following the alterations. We recommend that you check this page regularly to keep up-to-date.

MINORS
The Site is not intended for individuals under the age of 13. For those aged 13-18 consent to use the site must be sought from your parent or guardian.


WHAT COOKIES DO WE USE AND WHAT FOR?

  • Our Site may place and access certain first-party Cookies on your computer or device. First party Cookies are those placed directly by Us and are used only by Us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve Our products and services.  We have carefully chosen these Cookies and have taken steps to ensure that your privacy is protected and respected at all times.
  • All Cookies used by and on Our Site are used in accordance with current UK and EU Cookie Law.
  • Before any Cookies are placed on your computer or device, you will be shown a popup prompt requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling Us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of Our Site may not function fully or as intended.
  • Certain features of Our Site depend on Cookies to function. UK and EU Cookie Law deems these Cookies to be “strictly necessary”.  Your consent will not be sought to place these Cookies. You may still block these cookies by changing your internet browser’s settings, but please be aware that Our Site may not work as intended if you do so. We have taken great care to ensure that your privacy is not at risk by allowing them.
  • The following  Cookies may be placed on your computer or device:

Essential Cookies

Essential cookies help to make a website usable by enabling basic functions such as page navigation and access to secure areas of the website. Without these cookies, the website cannot function properly.

Name

Description

Declared as

_ab

Used in connection with access to admin.

Essential

_secure_session_id

Used in connection with navigation through a storefront.

Essential

__cfduid

The _cfduid cookie helps Cloudflare detect malicious visitors to our Customers’ websites and minimizes blocking legitimate users.

Essential

Cart

Used in connection with shopping cart.

Essential

cart

Used in connection with shopping cart.

Essential

cart_sig

Used in connection with checkout.

Essential

cart_ts

Used in connection with checkout.

Essential

cart_ver

Used in connection with shopping cart.

Essential

checkout_token

Used in connection with checkout.

Essential

Secret

Used in connection with checkout.

Essential

secure_customer_sig

Used in connection with customer login.

Essential

storefront_digest

Used in connection with customer login.

Essential

_shopify_u

Used to facilitate updating customer account information.

Essential

XSRF-TOKEN

Used in connection with GDPR legal Cookie.

Essential

gdpr_legal_cookie_session

Used in connection with GDPR legal Cookie.

Essential

_bc_c_set

Used in connection with GDPR legal Cookie.

Essential

_tracking_consent

For Shopify User Consent Tracking.

Essential

_shopify_m

Used for managing customer privacy settings.

Essential

_shopify_tm

Used for managing customer privacy settings.

Essential

_shopify_tw

Used for managing customer privacy settings.

Essential

_storefront_u

Used to facilitate updating customer account information.

Essential

cart_currency

Used in connection with cart and checkout.

Essential

Analytics and Marketing Cookies

Statistical cookies help shop owners understand how customers interact with websites by anonymously collecting and reporting information. Marketing cookies are used to track visitors across Web pages. The goal is to serve advertisements that are relevant and appealing to the individual user and are therefore more valuable to third-party advertisers.

Name

Description

Declared as

_orig_referrer

Used in connection with shopping cart.

Marketing & Analytics

_landing_page

Track landing pages.

Marketing & Analytics

_s

Shopify analytics.

Marketing & Analytics

_shopify_d

Shopify analytics.

Marketing & Analytics

_shopify_fs

Shopify analytics.

Marketing & Analytics

_shopify_s

Shopify analytics.

Marketing & Analytics

_shopify_y

Shopify analytics.

Marketing & Analytics

_y

Shopify analytics.

Marketing & Analytics

_shopify_sa_p

Shopify analytics relating to marketing & referrals.

Marketing & Analytics

_shopify_sa_t

Shopify analytics relating to marketing & referrals.

Marketing & Analytics

_shopify_uniq

Shopify analytics.

Marketing & Analytics

_shopify_visit

Shopify analytics.

Marketing & Analytics

tracked_start_checkout

Shopify analytics relating to checkout.

Marketing & Analytics

ki_r

Shopify analytics.

Marketing & Analytics

ki_t

Shopify analytics.

Marketing & Analytics

ab_test_*

Shopify analytics.

Marketing & Analytics

 

  • You can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all cookies or only third-party cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.
  • You can choose to delete Cookies at any time however you may lose any information that enables you to access Our Site more quickly and efficiently including, but not limited to, login and personalisation settings.
  • It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.

CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at hello@desert-rose.co.uk or by mail using the details provided below:

Desert Rose Vintage Ltd.

721 Edenfield Road, Norden, OL11 5SX, United Kingdom